March 2009


Click here to view the embedded video. Coldwell Banker Canada launched a new real estate application customized for Microsoft’s Surface technology today.  Coldwell Banker leveraged the unique interface and capabilities of Microsoft Surface to develop a home search application that will provide a new interactive and intuitive way to explore real estate listings and neighbourhoods

See original here: 
Coldwell Banker Canada Rises to the Surface

All this talk about the economy got you down?

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Need a Vacation? Try Hotpads

We haven’t heard much from Roost, the IDX driven search portal, as of late. Last we heard of them they had redesigned their search pages to deal with a growing overabundance of search filters (see Roost Redesigns Search Results )

Read more from the original source:
Roost Changes Up Their Game

Every Friday, I will be sharing a roundup of choice links to stories/posts that have caught my eye each week. Here’s a few from the last couple of days. Sara Bonert - 10 Ways Real Estate Professionals Can Use Zillow v2.0 (some great tools here from Zillow) 4realz.net - 4 Levels of Social Media Connections (great series by Dustin on new FB pages) The Real Estate Tomato - The Death of a Real Estate Blog.

Original post:
FOREM Quick Reads 03.20.09

I know that some companies strive very hard to be creative with their advertising.

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Down Market Advertising Fail

A guest perspective from Ashfaq Munshi, co-founder and CEO of Terabitz. In an earlier incarnation, soon after I graduated, I was a young and eager executive at Oracle viewing life through a much different lens than I do now.

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What do you stand for?

Rehava, a small brokerage based in South Carolina, (featured in 2008 in  an article on Inman News ) recently got into a dustup with RE/Max, the national franchisor, over its logo. Last week, RE/Max challenged Rehava’s trademark filing, and claimed the brand was too similar to its own.  In an article in the Charleston Post and Courier , RE/Max’s legal counsel Adam Scoville explained the rationale this way: First of all, both names start with “r” and have logos with accent lines near the letter “e,” he said.”It goes beyond that,” Scoville added.

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RE/Max loses logo fight with Rehava

I’m travelling all this week so posting will be light, but seeing that the video I shared last week has generated so much buzz (see  The Future of Virtual Tours? ), I couldn’t help but share this video, which got a standing ovation at the most recent TED conference.

The rest is here:
Find Your Sixth Sense

A bit of fun today. This visually stunning short film tells the story of a man who builds a virtual world for the woman he loves using a tool that looks to be a mashup of Google Sketchup and the interface seen in Minority Report (also see  Navigating a Virtual World ). But with a little imagination it could easily be a fantastic vision of the future of a real “virtual” property tour.  Click here to view the embedded video.

See the rest here: 
The Future of Virtual Tours?